HD Vi­sion

Outdoor Asia - - Front Page -

Bausch & Lomb, a lead­ing op­ti­cal so­lu­tions brand, launched its High Def­i­ni­tion lenses with a clut­ter free, clear cam­paign. OMI, the out­door agency, was given the brief of con­cep­tu­al­iz­ing and ex­e­cu­tion an out­door cam­paign which cre­ates good vis­i­bil­ity and dom­i­nance of Bausch & Lomb’s HD Lenses in the ar­eas where the TG ( Sec A+, A, B fe­males be­tween the age 25- 35) re­sides apart from the main met­ros. Thus the cam­paign’s creative had a copy read­ing ‘ Blurred Vi­sion’ ( lit­er­ally blurred ex­cept the part where a lens was made, which was ex­tremely clear) thus com­mu­ni­cat­ing the core USP of the prod­uct. To en­hance it fur­ther the lens part was made to pop out so as to add the real feel of a con­tact lens and it was back­lit at night. The cam­paign went live at key lo­ca­tions like cor­po­rate hubs, main shop­ping ar­eas, ar­te­rial roads and sites out­side malls, col­leges and mar­kets fre­quented by young pro­fes­sion­als/ as­pi­rants, youth etc. Var­ied for­mats like bill­boards, unipoles, mall fa­cades, and PUs were used, and the ge­ogra­phies cov­ered in­clude Delhi/NCR, Mum­bai, Ban­ga­lore, Hy­der­abad, and Chen­nai

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