A Flam­boy­ant OOH

Outdoor Asia - - Front Page -

Agent Vinod, the lat­est su­per­flick, earned it­self a flam­boy­ant flash in the out­door space with a high deci­bel cam­paign. Con­cep­tu­al­ized and ex­e­cuted by OMI, the cam­paign was a first of its kind for a film launch cam­paign, mov­ing away from the tra­di­tional style of us­ing a large num­ber of me­dia. This was a in­no­va­tion­heavy but strate­gi­cally planned cam­paign, cre­at­ing a buzz in the film in­dus­try. Tar­geted at film go­ers, the cam­paign had larger-than-life cut-outs of Saif Ali Khan go­ing live on four sites, apart from which a nu­mer­ous other sites were taken up. The cut-outs were as large as 65 ft x 40 ft which were ex­e­cuted on four dif­fer­ent sites with four dif­fer­ent cre­atives. Other stan­dard me­dia were placed at van­tage points

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