Bag­ging a bill­board

Outdoor Asia - - Front Page -

Where do bill­boards go when they die? Well, in this case, they went into the hands and onto the shoul­ders of ev­ery­day peo­ple. The Cruze was launched with one of the big­gest me­dia buys in Chevro­let Canada’s his­tory. From bill­boards and tran­sit shel­ters, to bus wraps and sta­tion dom­i­na­tions, the ur­ban land­scape was wall­pa­pered with Cruze ads. But rather than just tak­ing the ma­te­ri­als down and ship­ping them to land­fills, the brand wanted them to live on in a mean­ing­ful way. So the brand their agency MacLaren Mc­Cann col­lected all the out­door vinyl, com­bined it with re­cy­cled seat­belts and bi­cy­cle in­ner tubes, then cre­ated mes­sen­ger bags, lap­top sleeves, plus over­size totes. The result? Hun­dreds of highly func­tional bags made from 100% lo­cally sourced up-cy­cled ma­te­ri­als. Turn­ing ads into bags is just one more way Chevro­let is Driv­ing Our World For­ward, one bill­board at a time

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