An Artis­tic Ar­rest

Outdoor Asia - - Front Page -

Disque De­nun­cia a Crime re­port hot­line pro­moted it­self in a rather ar­tis­ti­cally ar­rest­ing way in Rio De Jane­rio. Their agency Gio­vanni+Draft­FCB culled for an ur­ban rein­ven­tion which turns walls of the town into out­door bill­boards. Artists were com­mis­sioned to paint mu­rals that por­tray the work of the re­port hot­line, i.e. a tele­phone chan­nel through which peo­ple can anony­mously warn the po­lice about crimes and pro­vide leads to solv­ing them. ‘Crimes are like crossword puz­zles: the more lines you get, the closer the so­lu­tion. The Re­port hot­line: 22531177’, ‘First, Gra­ham Bell sur­prised the world with the tele­phone. Then he sur­prised the crim­i­nals. The Re­port Hot­line. 22531177’ and ‘this is a de­liv­ery hot­line: when you call up, the po­lice are sent to the crim­i­nals’ door. The Re­port Hot­line: 22531177.’ Th­ese are the three dif­fer­ent cre­atives, each com­mu­ni­cat­ing a unique in­ter­pre­ta­tion of the hot­line

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