A light drive

Outdoor Asia - - Front Page -

Lo­tus Sports cars are born to de­liver ul­ti­mate per­for­mance through be­ing light of weight. Its phi­los­o­phy of do­ing more with less greatly in­flu­ences the way its cars are de­signed and built – a min­i­mal­is­tic ap­proach that is uniquely Lo­tus. Some­thing that the brand to cap­ture the hearts and imag­i­na­tion of sports car purists and per­for­mance mo­tor­ing en­thu­si­asts with, and con­vert them into proud own­ers. Thus keep­ing this com­mu­ni­ca­tion ob­jec­tive of the brand in mind Mc­Cann Erick­son, Malaysia crafted an in­trigu­ing OOH so­lu­tion. Stay­ing true to the Lo­tus phi­los­o­phy, the agency used the same ma­te­ri­als that go into build­ing the cars as the medium for a se­ries of road show posters to show­case the tech­no­log­i­cal bril­liance and sim­plic­ity in de­sign that are the hall­mark of ev­ery lo­tus. The posters were dis­played at the con­course area of a pop­u­lar high-end shop­ping mall, as part of an in­no­va­tive ex­hibit that also fea­tured a com­pletely stripped-down Lo­tus Ex­ige S suspended in mid-air amongst a range of other Lo­tus Mod­els

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