Prepare well for a Win!

ves! Winning is what we all revere, but a win isn’t just a one dimensional aspect. There are a plenty of strategic layers to it. While commendable work is the core, to present it correctly is as important. There are times when some basic mistakes and flaws act as a deterrent. So why not get some absolute Dos & Don’ts and advices from the Jury of Outdoor Advertising Awards 2012. Read the feature, ‘What to & What not to for OAA 2012’, and get introduced to some interesting guidelines. All this will sure help you Prepare will for a win. Talking of celebration, lets us also focus on the crew of OOH, we have usually accredited the cast the front end people. Bringing in due credit to the crew side, we do a story on the fabricators community. Read the feature ‘Fabricating your ideas into reality’ and know what the craftsmen have to say. Further on we also tap yet another side of the industry, that is some new specialist agencies and present to you a small glimpse of how these new ones on the block have been doing. Read the feature ‘Evaluating the new’ to know more. Apart from this treat yourself to the usual dose of OOH work happening, and this time we sure have some really good campaigns and innovations doing rounds. All indicating that constant improvisation OOH is going through both in terms of ideas and execution. Read the two campaign, IPL’s OOH Blitzkrieg, a campaign that yet again promotes the hottest cricket property with great panache and Restless OOH , a new brand identity of Bindass a youth channel that reaches out to the young in a rather rest-less manner. We also have some very intriguing innovations from DOCOMO, BBC and Godrej. ‘Plug in Speed’ a feature entailing DOCOMO’s smart OOH move, talks about the ‘billboards turned into laptops, playing live youtube videos’. Then we have climatic change on board, as the ice melts with much smoke a truly telling piece of OOH from BBC – read ‘For the frozen planet’. And finally promoting Sofa sets with a dash of style is Godrej Interio’s campaign which executes a ramp walk on hoardings. Read the feature ‘Sofa, So good’ to know more. So flip the page and indulge yourself into ‘Absolute OOH’

Happy Reading!

Cheers!