DSA launches Asia-pacific Chapter

qhe Digital Screenmedia Association (DSA), the world’s premier trade association for the digital signage and interactive out of home media industries with over 650 members, today announced that it had entered into an exclusive Affiliation Agreement to establish a chapter in Asia- Pacific. The chapter to be known, as the Digital Screenmedia Association Asia-Pacific (DSAAP) will for the first time bring together the entire digital screenmedia ecosystem including retail and advertising netwçrk operators, hardware and software suppliers, telecommunication companies, agencies and media buyers to drive growth through information and networking exchanges while promoting best practice. Asia’s fast growing economies offer enormous potential for the digital screenmedia industry. While the industry has witnessed considerable growth in the past few years, the opportunity it presents can only be fully leveraged through greater industry collaboration and education. DSAAP will provide a forum to facilitate such co-operation.