Rohit Samarth joins DDB Mudramax

oohit Samarth has joined DDB MudraMax as Senior Vice President. He heads the operations of Terra, its rural marketing agency. Rohit comes from Percept Out-ofHome, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industróI pamarth has had the opportunity to work with some of the largest and the most recognised brands in the country. He started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.