Cinematic Idea

For telecom category data segment has become very important post 3 G launch, all top service providers have been doing communication highlighting their efficient data card. Idea Cellular too has come up with their 3 G data card known as Netsetter communication with a well spread out OOH campaign where more than 75 towns were covered. To promote the same a clutter breaking OOH campaign was ideated and executed, by Lowe which is the creative agency and Bates Wallstreet the Outdoor agency. The campaign saw a first of its kind innovation at one of the Big Cinema screens at Ameerpet, Hyderabad where the entire screen has been converted into a Laptop. With the keyboard created at the bottom of the screen and a Netsetter plugged into it, the entire setup gives an authentic feel to everybody present in the auditorium that they are watching the film on a laptop. This is a wonderful example of creative though process where medium is perfectly used to portray the concept without fiddling with the basic medium and its deliverables. The whole concept brings a smile to your face where a simple message “Watch your movie seamlessly on your laptop with Idea Netsetter.”