Cross fitting out-there

oeebok in a bid to promote the arrival of new sport Cross Fit, had Posterscope its Outdoor Agency execute an interesting OOH innovation; on JCDecaux properties. Innovation was imperative as cross fit is very much a new concept in India and to excite audiences about the new work out style just more than a creative was required. A bus Shelter was selected at Andrew Gunj Location, top of which was highlighted using Reebok Cross Fit and its logo. A standlone cut out of a man working out using kettle bell was positioned on the side of the Bus Shelter. A Rod and Push rings was also hung to create the work out zone