Conveying Fitness

DDB MudraMax executes OOH campaign in Mumbai and Delhi for Reebok’s CrossFit. This was a global campaign supported by TV and Print. The objective of the activity was to drive home the arrival of the Sport of the Fitness ( CrossFit fitness program) and create an impact. The airport environment ensured high footfall and high visibility for the activity and choice of medium ( conveyor belts) ensured that we got consumer attention through the element of surprise. In Delhi’s Airport, Terminal T3, the team placed dummy containers of CrossFit Gym, on the conveyor belts, which highlighted the message ‘ The Sport of Fitness has Arrived in India’, to mark the brands arrival in the country