Swiss in Mumbai

Switzerland Tourism builds extended recall in Mumbai yet again. Milestone Brandcom, the Outdoor agency executes surreal campaign for Switzerland Tourism. The core communication objective of the campaign was to fascinate & intrigue people with vibrant images of some the geographical diversity that can be found within Switzerland. The campaign tag line was “Explore Switzerland” The company promotes Switzerland as a holiday destination in the world and the main focus of the campaign was to showcase the different destinations in Switzerland along with very special offers from tour operator partners in India. A media plan encompassing 170 media touch points spread well across a selection of formats covering high traffic & footfalls along arterial roads. There was an assorted mix of media touch points such as Billboards, Backlit Bus Shelters, Backlit Pole Kiosks, Large format Mall Facades. As part of the campaign, to further deliver the desired impact, an exceptional innovation was executed on a 30x20 billboard at a prime location in Mumbai – Worli naka. The innovation was that of a cable car going skywards to & fro from the famous Mt. Titlis that stands tall at 10000 feet. The innovation was striking and strategically placed at one of the high traffic count traffic signals in Mumbai. It was visible to almost all vehicular & pedestrian traffic moving from South Mumbai to Central & Suburban areas of Mumbai – the peak evening traffic movement in the city