Fanning Out

Anchor unleashed the new communication for its Fans range in mid March, cooling this hot summer. Focusing on aesthetics and style of Anchor Fans, this campaign aimed at promoting the entire fan range on a Pan India level. Displayed across 44 cities through outdoor mediums, multiple languages and supported by extensive dealer level promotional activities, this campaign has created a huge awareness about Anchor fans across the nation. The outdoor activity was handled by Brandscope, while the creative was designed by Anchor’s incumbent creative agency Scarecrow Communications. This was the second consecutive year that Brandscope has handled Anchor’s outdoor Fan campaign. The tagline of Anchor Fans “Anchor’s Fans-The Ultimate Style Statement” was coined bringing the superior aesthetics of Anchor Fans in Focus. This campaign is Anchor’s curtain raiser attempt, forming a backdrop to the new fans that will be launched soon from the brand Anchor as well as Panasonic