Against Abandoning

To make people realize the consequences of abandoning pets, Society for Abandoned Animals an NGO executed quite a riveting OOH campaign. During peak hours, real size dead pet stickers were placed on the ground of Outdoor car parks where abandoned pets will likely be wandering around. When a vehicle stopped by, it stood out as an actual visual impact of an animal being hit down. This campaign effectively captured driver’s attention. The number of calls for donation was a very encouraging number portraying the efficacy of the campaign