Warring for childhood

War Child an NGO during its annual fundraising went live with a campaign which reminded people of their core purpose of giving back the childhood to kids who live and survive in the war zones. Thus a life size Sherman tank made out of balloons was created together with artist Hans Hemmert. People were asked to tweet to turn the tank back into balloons hence giving children their childhood back in a symbolic way. The tank was installed on the city square of Den Bosch, Holland. It measured 9m long, 3 m large and contained over 7,000 balloons. The campaign attracted International TV, press & radio coverage, almost 30,000 people visited the tank, more than 3, 50,000 online views all this was harbored with zilch investment