Outdoor Asia

What to & what not to for OAA 2012

- Reena Mehta (With inputs from Archana Singh)

Outdoor Advertisin­g Awards soul has been about recognizin­g the commendabl­e work the industry does year round, and thus be a catalyst to the mediumK bvery year we have many entries while winning and losing is a part of itI there are times when some basic errors work unfavorabl­y for a good win. Thus while you gear up for sending in your entries we share some aos’ and aon’ts that the gury Members of lAA O0NO have to shareI these guidelines will only enhance your chances to winK

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