Dos & Don’ts

Please DO capture the strategy and idea, as vividly as possible Please DO give as much time and attention to the style and content of your entry, as you do for the actual creative and campaign Please DO take time to think of which campaign deserves to be entered under which category Please DO be ruthless on yourself and only enter work that you believe has created new frontiers of excellence Please DO NOT make the mistake of using a simple adaptation of a print ad or a frame from a TVC, put up as an outdoor creative “The biggest dis-service we can do to the out-of-home medium and the awards, I believe, is to restrict the definition of “outdoors” to just work put up on hoardings and billboards and restricting our entries to only such work.” Ajay indicates.

•

•

•

•

•