Outdoor Asia

Some Basic Mistakes that repeat themselves

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Poor writing of the Case Study and Wrong category for the campaign are standard Errors because of which many an entry loses out. “Awards do lead to campaigns created solely for Awards and obviously I would like less of this. More importantl­y, I think awards are a pulse of the Industry. And I would like to believe that Outdoor Industry is evolving towards a more strategic role in Marcom than ever before and a Practical use of Technology in Outdoor for Brand Solutions.” shares Shripad.

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