With OAC 2012 Disrupt the Status Quo!

The collective participation of the industry and the sincerity OOH folks have put into this event makes it what it is today. This year OAC 2012 has Times OOH & Milestone Brandcom as the two Title sponsors. Sharing his views on OOH as a platform and what made him associate with it Sunder Hemrajani, Managing Director, Times OOH & The Title Sponsor of the event says, “Over the years OAC has grown to be a serious platform for the OOH industry, wherein varied ideas, current issues get discussed and it is this exchange of thoughts that effectively drives changes in the OOH industry. TIMES OOH being a serious player finds it apt to associate w i th a platform like OAC.” Echoing Sunder’s thoughts and sharing his reasons Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom says, ““OAC is the only platform in India where delegates and speakers from national and international markets participate and discuss the burning issues and challenges facing the OOH medium today. As a leader of the industry and as the youngest and fastest growing specialist agency we thought it would be an apt forum for us to be associated with and contribute as stake holder. It is a support we wanted to provide to this noble cause of bringing the stakeholders together under a common platform at the event.” Along with the zestful support, OAC 2012 also has a game changing theme. This year OAC will focus on the much required systematic corrections in the Indian OOH Advertising Industry. ‘Disrupt the Status Quo’ is the theme OAC 2012 is fashioned around this year. The theme is an attempt to harbor a renewed focus on issues that continue to be obstacles for the medium and abstain it to achieve its true potential as a communication vehicle. Explaining more on this front Vasant Jante, Project Director, OAC says, “Over the past couple of decades the industry has made a remarkable transformation from being just a reminder medium to becoming a vital element in any successful communications program. But even as the industry continues to break new grounds there are persisting systemic issues that seriously impede the rate of growth. Patchy regulation, for example, has always been and continues to be acknowledged as one of the most significant deterrents of progress in the industry. This year the effort is to go beyond just acknowledging a problem and exploring possibilities and options that are available to the industry and to disrupt years of status quo.” So the issues that will take a center stage at OAC 2012 and will be disrupted to gain a paradigm shift will include regulations, lack of a uniform metric, the pricing imbalance, the mercenary competition, and overall disincentives for innovations and vigorous growth. All these discussions will be enabled by the collective participation of all constituents forming the larger whole OOH industry of India. While the convention will Disrupt realities and look at defining some new ones, there will be the Expo which will host a small but exclusive and innovative collection of products, solutions and services targeted at the needs of the OOH community today. The two day event will culminate in the Outdoor Advertising Awards, the most comprehensive awards event exclusively for the OOH community in the country.

So be prepared for two days of disrupting the status quo