Pre­pare well for a Win!

Outdoor Asia - - Front Page -

ves! Win­ning is what we all re­vere, but a win isn’t just a one di­men­sional as­pect. There are a plenty of strate­gic lay­ers to it. While com­mend­able work is the core, to present it cor­rectly is as im­por­tant. There are times when some ba­sic mis­takes and flaws act as a de­ter­rent. So why not get some ab­so­lute Dos & Don’ts and ad­vices from the Jury of Out­door Ad­ver­tis­ing Awards 2012. Read the fea­ture, ‘What to & What not to for OAA 2012’, and get in­tro­duced to some in­ter­est­ing guide­lines. All this will sure help you Pre­pare will for a win. Talk­ing of cel­e­bra­tion, lets us also fo­cus on the crew of OOH, we have usu­ally ac­cred­ited the cast the front end peo­ple. Bring­ing in due credit to the crew side, we do a story on the fab­ri­ca­tors com­mu­nity. Read the fea­ture ‘Fabri­cat­ing your ideas into re­al­ity’ and know what the crafts­men have to say. Fur­ther on we also tap yet an­other side of the in­dus­try, that is some new spe­cial­ist agen­cies and present to you a small glimpse of how th­ese new ones on the block have been do­ing. Read the fea­ture ‘Eval­u­at­ing the new’ to know more. Apart from this treat your­self to the usual dose of OOH work hap­pen­ing, and this time we sure have some re­ally good cam­paigns and in­no­va­tions do­ing rounds. All in­di­cat­ing that con­stant im­pro­vi­sa­tion OOH is go­ing through both in terms of ideas and ex­e­cu­tion. Read the two cam­paign, IPL’s OOH Blitzkrieg, a cam­paign that yet again pro­motes the hottest cricket prop­erty with great panache and Rest­less OOH , a new brand iden­tity of Bindass a youth chan­nel that reaches out to the young in a rather rest-less man­ner. We also have some very in­trigu­ing in­no­va­tions from DO­COMO, BBC and Go­drej. ‘Plug in Speed’ a fea­ture en­tail­ing DO­COMO’s smart OOH move, talks about the ‘bill­boards turned into lap­tops, play­ing live youtube videos’. Then we have cli­matic change on board, as the ice melts with much smoke a truly telling piece of OOH from BBC – read ‘For the frozen planet’. And fi­nally pro­mot­ing Sofa sets with a dash of style is Go­drej In­te­rio’s cam­paign which ex­e­cutes a ramp walk on hoard­ings. Read the fea­ture ‘Sofa, So good’ to know more. So flip the page and in­dulge your­self into ‘Ab­so­lute OOH’

Happy Read­ing!


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