Cross fit­ting out-there

Outdoor Asia - - Front Page -

oee­bok in a bid to pro­mote the ar­rival of new sport Cross Fit, had Poster­scope its Out­door Agency ex­e­cute an in­ter­est­ing OOH in­no­va­tion; on JCDe­caux prop­er­ties. In­no­va­tion was im­per­a­tive as cross fit is very much a new con­cept in In­dia and to ex­cite au­di­ences about the new work out style just more than a creative was re­quired. A bus Shel­ter was se­lected at An­drew Gunj Lo­ca­tion, top of which was high­lighted us­ing Ree­bok Cross Fit and its logo. A stand­lone cut out of a man work­ing out us­ing ket­tle bell was po­si­tioned on the side of the Bus Shel­ter. A Rod and Push rings was also hung to create the work out zone

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