An­nounc­ing Os­cars

Outdoor Asia - - Front Page -

Star Movies, in a bid to high­light the chan­nel bag­ging the rights to air the pres­ti­gious Os­car Awards, went live with an Out­door cam­paign which cre­ated the needed impact. Pi­o­neer Pub­lic­ity han­dled this cam­paign by cap­tur­ing a blend of large for­mat sites and fre­quency builders across Mum­bai and Delhi. For­mats like util­i­ties, Unipoles, bus shel­ters, hoard­ings at prime ar­eas were taken up at prime ar­eas. The cre­atives com­prised of the Os­car tro­phy cut-outs along with the mes­sage: ‘Star Movies is the home of the Os­car’. This cam­paign was tar­geted to reach out to the au­di­ence from SEC A & B aged be­tween 15-35 years

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