Busz­ing Around

Outdoor Asia - - Front Page -

Voda­fone, as al­ways play­ing heav­ily on its first mover ad­van­tage, used bus brand­ing as a medium for the first time in Jaipur to pro­mote its Voda­fone Sir­mur Cup. With a view to con­stantly ex­plore new and bet­ter av­enues to pro­mote the brand to their tar­get group, Voda­fone boarded onto the Bus Brand­ing idea, a newly launched medium in Jaipur, which pro­vides im­mense vis­i­bil­ity to the brand and cov­ers the key ar­eas of the city. Three buses were branded for the Voda­fone Sir­mur Cup and one bus was branded for the new net­work ad. The main ob­jec­tives be­hind this brand­ing ex­er­cise were: to get max­i­mum vis­i­bil­ity and max­i­mum cov­er­age and reach while en­sur­ing value for money. Hence, us­ing this medium has helped Voda­fone in in­creas­ing aware­ness and re­in­forc­ing the strong brand po­si­tion­ing in the city. The cam­paign was planned for a month-long pe­riod

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