Re­alty Ren­dezvous

Outdoor Asia - - Front Page -

Omaxe Ltd., a north based Re­alty com­pany that has come up with an af­ford­able hous­ing op­tion with all lux­u­ries and stan­dard­ized fit­ting ma­te­ri­als for the com­mon man at Pakhowal Road, Lud­hi­ana, chose the out­door space to com­mu­ni­cate its of­fer­ing. Atlas Out­door, the me­dia owner, was pro­vided the brief to create aware­ness and com­mu­ni­cate the USPs of the prop­erty through the out­door cam­paign. Thus a foot-over-bridge at Ferozepur Road near Bharat Na­gar Chowk was taken up as it is one of the busiest roads ad­join­ing all ma­jor ar­eas of the city. On the 100x18 ft. site a 3D cutout of the prop­erty was in­stalled; along with be­ing front lit, LED lights were also used to en­hance the creative

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