Fa­cial Fit­ness

Outdoor Asia - - Front Page -

While fit­ness is sure a rage glob­ally we of­ten ig­nore our face’s well­be­ing, In or­der to create aware­ness and pro­mote their spe­cial fa­cial gym­nas­tics classes Ate­lier do Corpo has with their agency Leiaute Pro­pa­ganda, Brazil, de­ployed poster-mir­rors in gyms, hall­ways, and el­e­va­tors of of­fice build­ings at the head of­fice of Ate­lier. What was amus­ing about th­ese poster­mir­rors was that as peo­ple ap­proached the sign, they re­al­ized that it was a mir­ror of dis­tor­tion and could in­ter­act, sim­u­lat­ing with the part, sim­u­lat­ing the move­ments of the face which res­onated with the mes­sage of fa­cial gym­nas­tics classes

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