Led­ing the semi-ur­ban!

Outdoor Asia - - Front Page - Reena Me­hta (With in­puts from Bhawana Anand)

While met­ros al­ready ex­pe­ri­ence a sur­plus of OOH for­mats and an over dose of at­ten­tionI it is the semi-ur­ban up­com­ing cities and towns that are a promis­ing land for brandsK But al­though promis­ingI th­ese ge­ogra­phies sel­dom get the re­quired at­ten­tion and share of OOH for­mats. In an at­tempt to fill this gap bden Me­dia in­ducts a new me­dia op­por­tu­ni­tyI a mo­bile van with iba screensK lut­door Asia brings more dope on itK

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