Disruption = Change = Growth… or is it?

WKHQ wH Dt 2XtGoor AViD witK oXr tKiQN-tDQN sweated it out, pooling all our thoughts and iGHDV toJHtKHr Ior tKH BiJ EvHQt (tKH 2XtGoor Advertising Convention 2012), there was this pressing, forceful, need to push boundaries, to go beyond tame discussions laced with nice sounding jargon and actually usher in some action generating iGHDV, mDNH cKDQJHV Vtorm iQ witK D comSODcHQcHdisrupting urgency. In other words, we wanted to really pack a punch into those two days of brain storming sessions. And thus was born our theme for 2AC 2012- ‘DiVrXSt tKH StDtXV 4Xo’. AQG , mXVt VDy we managed to do a lot of that. If you read this issue you will get an idea of what I’m talking about. There were these folks, all representing different sides of the industry, from the client to the agency to the media owners’ side, all bright minds doing IDQtDVtic worN, DQG DOO VHHNiQJ DQVwHrV to qXHVtioQV that have far too long been looming large in the industry. In fact, it was this collective voice, throwing qXHVtioQV oXt iQ tKH oSHQ, VDyiQJ “ComH oQ JXyV, let’s thrash it out” that really gave an edge to the event and which makes us feel vindicated about having chosen this theme. And it all boiled down to getting our act together, sorting out our differences and putting our money where the mouth is.

And of course as many of you are aware, OAC is also about recognizing the best in the industry, so don’t miss the details on the Outdoor Advertising Awards -- 2012. WKDt iV rHmDrNDbOH DboXt tKiV yHDr’V 2AA 2012 is that it marked a new record by receiving the highest number of entries in its history: a total of 588! 7KiV obvioXVOy rHflHctV tKH JrowiQJ SoSXODrity oI the Awards. The entries were judged by two separate and veritable jury panels comprising the best brains iQ tKH VHJmHQt. WKDt DOVo JivHV mH immHQVH satisfaction is that the process of selection this year was a ruthlessly rigorous one, leaving no scope for anything less than excellent to enter the shortlisted category. Thus, in a way you could say it was like purging the whole system of anything that would HQcoXrDJH mHGiocrity. FXrtKHr, ErQVt & YoXQJ comiQJ oQ boDrG DV tKH DXGit tHDm HQKDQcHG tKH HIficiHQcy of the process. And we are glad we had them. And then of course we have our staple diet for you in the issue – campaigns stories, innovations, updates etc. And it all only goes to prove that in spite of all the challenges, when it comes to it, Outdoor is still the most preferred choice to create instant recall, wKHtKHr it’V D UQiQor tDNiQJ XS D VociDO cDXVH, DQ AGiGDV SromotiQJ itV EXro 2012 rDQJH or D WHVtHrQ UQioQ wDQtiQJ to brHDN tKH cOXttHr. RHDG oQ… DQG oK Happy Disrupting!