OAA West Bengal embraces changes
The Outdoor Advertising Association of Kolkata newly rHQDmHG DV 2AA WHVt BHQJDO KDG itV 40tK AQQXDO General meeting and general elections of the Governing BoGy oQ MDy 26, 2012 Dt. 2Xt oI tKH totDO 126 oXtGoor media owners, 88 members tooN SDrt iQ tKH AGM. MDQy important resolutions were undertaken and amendments were made during the course of the meeting. Kesto Saha oI .DrXNrit wDV XQDQimoXVOy HOHctHG PrHViGHQt, wKiOH ArXS CKowGKXry oI .iQJ SitH, AVKiI BiVwDV oI ArXQ SiJQ and Deepak Samanta of Image Ad were unanimously elected as Secretary, Treasurer and Assistant Treasurer of the association respectively. Some of the important resolutions undertaken during tKH mHHtiQJ wHrH -
2AA wiOO SroSoVH tKDt DQy oI tKH CDbiQHt MiQiVtHrV oI WHVt BHQJDO, or MDyor oI .oONDtD or DQy otKHr HmiQHQt SHrVoQ bHcomH tKH ‘CKiHI PDtroQ’ oI tKH DVVociDtioQ
The tenure of the elected body would be for a period of 3 years. An additional post of ‘Chairman’ was created to monitor the functions of the governing body
1irmDO 7KDNXr, Hx-VHcrHtDry oI 2AA, wiOO bH tKH VSoNHVSHrVoQ Ior 2AA WHVt BHQJDO Sanjeev Hajela, a marketing professional with almost two DQG D KDOI GHcDGHV oI HxSHriHQcH joiQV Irom DDB MXGrD GroXS wKHrH KH wDV PrHViGHQt - RHtDiO DQG WDy IiQGiQJ bXViQHVV. A career that commenced with ITC (tobacco Division) from 1988 until 1995, has OHG +DjHOD SODcHV. From hereon he worked with BrowQ FormDQ BHvHrDJHV WorOGwiGH, D US IortXQH 500 Company marketing bourbon whiskeys and SrHVtiJioXV WiQHV. BrowQ FormDQ wHQt iQto D joiQt vHQtXrH DQG IOoDtHG tKH ,QGiDQ operations with Jagatjit Industries in India where he launched two global brands before he moved on in SHS 98. +DjHOD tKHQ joiQHG LG cKHmicDOV, .orHD DV MDrNHtiQJ MDQDJHr, to VHt XS tKHir oSHrDtioQ iQ tKH ,QGiDQ MDrNHt. ,Q JXQH 2001, KH movHG to PrimHVitH DV CKiHI MDQDJHr iQ tKH 1Hw DHOKi oIIicH. 9iNrDm BKDrGwDj briQJV witK Kim DOmoVt 10 yHDrV oI marketing management expertise and resourceful insight i n s t r a teg i c marketing methodologies. He moves to Cheil from 7KoXJKtBXzz,QGiD, D SrHmiHr SociDO MHGiD BrDQG MoQitoriQJ Company where he was Country Head. BKDrGwDj commHQcHG his professional life with JHt AirwDyV DV MDQDJHr ,QIOiJKt SHrvicHV wKHrH KH worNHG Irom 1998-2004. He then moved into the technology space as a senior trDiQHr Dt , BM, wKicK wDV IoOOowHG by BXViQHVV DHvHOoSmHQt roOHV Dt W1S DQG AQQiN 7HcKQoOoJy Services. In the recent past, he has worked as DirHctor BXViQHVV DHvHOoSmHQt witK BXzziQtowQ. From 2008-2010 KH worNHG witK 9HGD ,QIormDticV DV DirHctor MDrNHtiQJ, mDQDJiQJ VtrDtHJic SODQQiQJ business development, communication and service delivery aimed towards optimum client satisfaction.