Nestle’s outdoor ‘funda’

estle’s “Junior Daheez” iV D firVt oI itV NiQG SroGXct in India specially developed for growing kids. The SroGXct’V tDJOiQH iV “GrowtK ND 1DyD FXQGD” DQG it iV DvDiODbOH iQ rHDO IrXitV vDriDQtV oI MDQJo DQG StrDwbHrry. The Nestle team decided to launch the product in Delhi using an extensive out of home (OOH) campaign with more than 50 + sites in the city. The creative of the cDmSDiJQ GHvHOoSHG by PXbOiciV CDSitDO VKowcDVHG DQ image of a Toy Train carrying the two cups of Junior Dahi . The creative also displayed the message, “Dahi - JXVt Ior jXQiorV ” DQG ViJQHG oII witK tKH SromiVH oI ‘GrowtK ND 1DyD FXQGD’. 7KH iQQovDtioQ iQ tKH campaign included the rotating cups on the train meant to cDtcK morH HyHbDOOV Iorm tKH GriviQJ trDIfic. 7KH 22+ cDmSDiJQ wDV HxHcXtHG by MiOHVtoQH BrDQGcom DQG wDV VSrHDG DcroVV vDrioXV oXtGoor IormDtV iQcOXGiQJ biOOboDrGV, XQiSoOHV, bXV qXHXH VKHOtHrV, OocDtHG Dt mDjor arterials roads of Delhi to optimize impact. The brief to the agency was very clear: to deliver the most impactful plan for the launch of Junior Dahi and the team seems to have delivered just that. The camSDiJQ NicNHG oII oQ MDy 18 and continued till the 1st week of June