Shu­ru­aat out­door se!

Outdoor Asia - - Front Page -

SHt MDx wDQtHG to mDNH D comH-bDcN DItHr , PL and OOH was used for the same with the theme ‘SKXrXDDt YDKiQ SH’. 7KH brDQG SDrtQHrHG witK M2MS for this and the brief was to ex­e­cute a high vis­i­bil­ity OOH cam­paign in all the top towns and ex­tend and strengthen tKH brDQG imDJHry DV D MoviH CKDQQHO. Out­door ba­si­cally sup­ported the TV ads for “Shu­ru­aat YDKiQ VH” wKHrHiQ tKH cKDQQHO KiJKOiJKtH­G cHrtDiQ movies that change our lives for the bet­ter. The cDmSDiJQ wDV HxHcXtHG iQ MXm­bDi, DHOKi, AKmHGDbDG, PXQH, LXcNQow DQG BKoSDO. 7KH crHD­tivH XVHG KDG VQDSVKotV oI bOocNbXVtH­r KitV & QHw moviHV DQG ODrJH for­mat me­dia was used in all the top towns with the fo­cus be­ing on key hoard­ings on main junc­tions and DrtHriDO roXtHV. FrHqXHQcy wDV crHDtHG tKroXJK bXV ViGH SDQHOV iQ MXm­bDi. 7KH cDmSDiJQ wDV ODXQcKHG oQ 28tK MDy DQG wHQt oQ Ior 10 GDyV. A totDO oI 225 oXtGoor sites were used for the cam­paign

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