Voda­fone’s Show Stop­per

Outdoor Asia - - Front Page -

KoONDtD rHcHQtOy witQHVVHG D XQiqXH 22+ cDmSDiJQ oI 9oGDIoQH coQcHStXDO­izHG by BDODji AGV. , t iV DQ imSDc­tIXO DQG coVt- HIIHc­tivH cDmSDiJQ wKicK KDG D KiJK re­call value. Show Stop­per – as the name sug­gests, wDV D SortDbOH bDcNOit LED GiVSODy ( 3.5 NJ totDO wHiJKt) witK D GPS OocDtiQJ VyVtHm tKDt wDV cDr­riHG by yoXQJ and dy­namic boys on their back. They went around the city at­tract­ing the tar­get groups di­rectly and en­sured max­i­mum vis­i­bil­ity among the lo­cals and tourists alike in Kolkata. The idea was about cre­at­ing a fair mix of out­door me­dia us­ing bill­boards in the form of por­ta­ble bDcNOit LED JoiQJ DcroVV NHy trDIIic jXQc­tioQV, DrtHriDO routes and all the im­por­tant stretches of the city and iV D IirVt oI itV NiQG. SomH oI tKH wHOO- NQowQ VSotV it cov­HrHG wHrH PDrN StrHHt, CDmDc VtrHHt, GDriDKDt, + DtibDJDQ, + HGXD, BXr­rDbDzDr. The Show Stop­per helped Voda­fone reach their cam­paign to lo­ca­tions where bill­boards couldn’t reach. The ac­tiv­ity went on dur­ing the evening hours and so tKH bDcN-SDcNV wHrH Oit crHDtiQJ tKH rHqXirHG KySH iQ the mar­ket. This out­door in­no­va­tion was ex­e­cuted si­mul­ta­ne­ously in at least ten prom­i­nent ar­eas

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