Outdoor Asia

Vodafone’s Show Stopper

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KoONDtD rHcHQtOy witQHVVHG D XQiqXH 22+ cDmSDiJQ oI 9oGDIoQH coQcHStXDO­izHG by BDODji AGV. , t iV DQ imSDctIXO DQG coVt- HIIHctivH cDmSDiJQ wKicK KDG D KiJK recall value. Show Stopper – as the name suggests, wDV D SortDbOH bDcNOit LED GiVSODy ( 3.5 NJ totDO wHiJKt) witK D GPS OocDtiQJ VyVtHm tKDt wDV cDrriHG by yoXQJ and dynamic boys on their back. They went around the city attracting the target groups directly and ensured maximum visibility among the locals and tourists alike in Kolkata. The idea was about creating a fair mix of outdoor media using billboards in the form of portable bDcNOit LED JoiQJ DcroVV NHy trDIIic jXQctioQV, DrtHriDO routes and all the important stretches of the city and iV D IirVt oI itV NiQG. SomH oI tKH wHOO- NQowQ VSotV it covHrHG wHrH PDrN StrHHt, CDmDc VtrHHt, GDriDKDt, + DtibDJDQ, + HGXD, BXrrDbDzDr. The Show Stopper helped Vodafone reach their campaign to locations where billboards couldn’t reach. The activity went on during the evening hours and so tKH bDcN-SDcNV wHrH Oit crHDtiQJ tKH rHqXirHG KySH iQ the market. This outdoor innovation was executed simultaneo­usly in at least ten prominent areas

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