Outdoor Asia

‘Waters’ flows with the trend

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Waters Corp is a company which for the past 50 years has developed innovative analytical science solutions to support customer discoverie­s, operations, performanc­e, and regulatory compliance. The company GHciGHG to NicN oII DQ imSDctIXO cDmSDiJQ Dt B,AL (BDQJDOorH ,QtHrQDtioQ­DO AirSort) to crHDtH DwDrHQHVV DboXt “WDtHrV” by rHDcKiQJ oXt to tKH VoSKiVticD­tHG DQG wHOO-rHDG SDVVHQJHrV tKDt comSriVHG itV 7G. 7KH brief to the agency JCDecaux therefore was to create strong brand awareness in the Internatio­nal arrival and commoQ DrrivDO DrHDV iQ B,AL. StrDtHJic OocDtioQV wHrH thus chosen to provide multiple touch points in the ambient airport environmen­t, generating high recall. The JCDecaux team created a dominating presence for WDtHrV tKroXJK D 3m x 29m (K x w) wDOO brDQGiQJ, D JiDQt OiJKt box DOoQJ witK D VtDtH-oI-tKH-Drt totHm. So tKH moment the internatio­nal arrival passengers enter the passport control zone, they are greeted by a massive wDOO brDQGiQJ oI WDtHrV, wKHrHiQ tKH wKoOH wDOO iV converted into a huge message board with a striking creative highlighti­ng their expertise in different zones of chemical testing. The impact gets stronger when SDVVHQJHrV trDvHO IXrtKHr. For HxDmSOH, tKH GiDQt LiJKt box before the security control area provides repetitive rHcDOOV DQG Vo GoHV tKH JiDQt totHm Dt tKH cKHcN-iQ DrHD. 7KH rHSHtitivH HxSoVXrH to WDtHrV cDmSDiJQ GHOivHrV SHrIHct viVibiOity DQG KHOSV iQ crHDtiQJ OoQJ-tHrm rHcDOO for the brand

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