Outdoor Asia

OOH to Tango!

- N Jayalakshm­i (with inputs from Archana Singh)

Posterscop­e India has once again designed an effective 22+ cDmSDiJQ Ior DGiGDV “7DQJo 12”, tKH 2IficiDO MDtcK BDOO Ior tKH UEFA EUR2 2012™ DQG IootbDOO bootPrHGDt­or LHtKDO ZoQHV, wKicK DrH DOrHDGy mDNiQJ wDvHV around the world. The brand’s advertisin­g strategy was moulded to its effective limits by embarking on an HIIHctivH 2Xt-2I-+omH mDrNHtiQJ vHKicOH tKDt coQtribXtH­G to Adidas’ overall advertisin­g campaign’s effectiven­ess. Speaking about the boot, Tushar Goculdas, BrDQG DirHctor, AGiGDV India said, “Insight from the world’s best athletes, leveraged tKroXJK cXttiQJedg­e technology, has enabled us to introduce the most revolution­ary products. The Adidas PrHGDtor® KDV bHHQ the world’s most successful football boot over the last 18 yHDrV. 1ow it KDV bHHQ rH-iQvHQtHG iQto itV GHDGOiHVt avatar, giving players the ability to dominate and win the game through unmatched ball control.” To achieve its objectives, the company decided on locations of optimum prominence and made

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