OAA 2012: DDB Mudra, Milestone Brandcom steal the show
It wDs D dDy Rf rHcRJQLtLRQ DQd cHOHErDtLRQ. 2Q 9tK -uQH’ 2012 tKH 2utdRRr AdYHrtLsLQJ IQdustry celebrated themselves and their work as OAA 2012 honored and recognized people who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect. IQcLdHQtDOOy, tKLs year OAA 2012 marked a new record by receiving the highest number of entries in its history: a total of 588 entries. This overwhelming rHsSRQsH rHflHcts the growing popularity of Outdoor Advertising Awards and the fervor with which the entries compete. The 588 entries were judged by two separate jury panels, one for the creative and the other for the media entries respectively and the judging was done separately on two different days. The crHDtLYH Mury cRQstLtutHd tKH EHst ErDLQs LQ tKH IQdLDQ advertising. They intricately observed, analyzed the idea, the execution and impeccably evaluated the entries. The media jury was an apt blend of brand marketers, specialist agency experts and media professionals and being the ones who live and breathe the medium, they sure put their best foot forward to ensure that the most deserving wins. This year we also had an Ernst & Young team manage, oversee and audit the whole process, which sure is a mark and testimony to the authentication of OAA. Coming to the most awaited itself, a total of 53 metals were given out on the Awards evening, of which there wHrH 18 GROds, 21 6LOYHrs, DQd 14 BrRQzH. WLtK 14 metals in their kitty DDB Mudra Max was leading, closely followed by Milestone Brandcom who took home 9 PHtDOs. AQd tKHQ tKHrH wDs GrRuS 0-DLDORJuH FDctRry DQd BDtHs WDOOstrHHt wKR wRQ 3 PHtDOs, fROORwHd Ey 0206 2utdRRr 0HdLD 6ROutLRQs, -WT, /LQtDs IQLtLDtLYH Outdoor and Platinum Communications among the other winners. 2Q tKH 0HdLD &RQcHssLRQDLrH’s sLdH -&DHcDux IQdLD wDOkHd DwDy wLtK GROd LQ tKH NDtLRQDO 0HdLD 2wQHr Rf tKH Year category, followed by Atin Promotions & Advertising wKR wRQ D 6LOYHr. TLPHs IQQRYDtLYH 0HdLD (TI0) wRQ tKH BrRQzH. 3LRQHHr 3uEOLcLty &RrSRrDtLRQ wRQ D GROd LQ tKH ZRQDO 0HdLD 2wQHr Rf tKH yHDr (EDst) cDtHJRry, wKLOH TLPHs IQQRYDtLYH DHOKL ALrSRrt tRRk tKH GROd LQ tKH ZRQDO 0HdLD 2wQHr Rf tKH YHDr NRrtK &DtHJRry. 0DcrRPHdLD DLJLtDO IPDJLQJ wRQ tKH ‘3rLQtHr Rf tKH YHDr’ AwDrd; DQd LQ tKH IQtHrQDtLRQDO &DtHJRry EQcycORPHdLD NHtwRrks won a Silver for its McDonald’s campaign.
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