All For A Common Currency

TKH IQdLDQ 22H LQdustry Ls wHOO DwDrH tKDt ‘QR PHtrLc’ cRuOd HQtDLO ‘QR PRRODK’. IQdustry ERdLHs DrH tDkLQJ cRQcHrtHd steps to build a robust OOH audience measurement system. But are all stakeholders seized of this imperative? Read on.