Cel­e­brate the streets, cel­e­brate OOH

Outdoor Asia - - Front Page - Yo­gesh Ka­math

The last ses­sion of OAC 2012 Day 1 left the in­dus­try in­tro­spect­ing and it was San­tosh Padhi aka Paddy who held the PLr­rRr. TKH cR-fRuQdHr DQd NDtLRQDO &rHDtLYH DLrHc­tRr Rf RQH Rf tKH tRSPRst LQdHSHQdHQ­t DJHQcLHs LQ tKH wRrOd, TDS5RRt IQdLD, EHJDQ Ey KLJKOLJKtL­QJ tKH suSHrLRrLt­y Rf tKH Rut­dRRr PHdLuP DQd wKy KH fHHOs Lt Ls ‘rDstH kD PDDO sDstH PHLQ’. HH then shared some case stud­ies from around the world to make the in­dus­try re­alise that ‘we have not milked the street cow yet’ and con­cluded by mak­ing the in­dus­try re­alise that their medium is the ‘karta dharta’ of the fu­ture.

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