The story of India, the story of an effective OOH

AnG yHt, I Gon’t thinN ZH ZiOO gHt DnothHU ‘APuO’ foU D Oong tiPH to coPH. 7hDt siPSOH SiHcH of OO+ with its classic story line stands as a testimony to the power of clever words etched on to a powerful platform to create a powerful brand! Nothing can get PoUH PDgicDO thDn thDt. FoU thousDnGs of InGiDns across generations, these Amul hoardings have said it all – a clever line or two and you almost get a picture of the state of the country or the crux of a current/popular issue occupying mindspace and SuEOic GHEDtHs.

WH Dt OutGooU AsiD thHUHfoUH GHciGHG to sDOutH this ZonGHUfuO HxDPSOH of OO+. WhHn RDhuO DD CunhD’s EooN on thH 50 yHDU oOG ‘8ttHUOy %uttHUOy DHOicious’ campaign was released, our team naturally took it upon themselves to pin him down and have him tell them all about the whole inside story of this OHgHnGDUy cDPSDign. AnG ZhDt you gHt is Dn insight into some of the most brilliant minds at work and the creative processes behind this classic outdoor DGvHUtising. Don’t Piss it.

To me, the Amul campaign represents not only clever copy but also a professional approach to the medium and most importantly, it represents an almost ideal cOiHnt-DgHncy UHODtionshiS. 7hH fDPous DU KuUiHn of APuO, thH fDthHU of thH ZhitH UHvoOution in InGiD, gDvH coPSOHtH fUHHGoP to thH cUHDtivH tHDP. +H DGPits that one of the best decisions he took was to leave thH MoE of cUHDtivH PDUNHting to thH HxSHUts. AnG it ZoUNHG DnG hoZ! COHDUing EuGgHtDUy DnG othHU hurdles and keeping the space open to the craziest of ideas, he paved the way to usher in the best of outGooU DGvHUtising. I thinN ZH DOO hDvH D Oot to OHDUn fUoP thDt.

Don’t Piss thH othHU stoUiHs HithHU, thH ZDy 6DPsung has tapped the power of OOH to promote its new sPDUt ShonH oU thH ZDy CitiEDnN hDs cDshHG in on this medium to celebrate its journey along with its cOiHnts. AnG Ds DOZDys, thHUH’s PoUH of couUsH.

+DvH Dn ‘uttHUOy EuttHUy’ UocNing Ponth!