MTS makes it large in OOH!
MTS, a leading telecom service provider, spins out three major OOH campaigns across varied markets, SUoPoting its vDUiHG SUoGuct SoUtfoOios. 7hH fiUst cDPSDign ZDs foU its sSHciDO tDUiff (67V) Rs. 25, DnG 67D cDOOs foU 25 SDisD SHU PinutH, thH sHconG foU its 0EODzH internet dongle, and the third the launch of its android sPDUt ShonHs.
7hH 6Sinning Coin cDPSDign ZDs GHSOoyHG Zith thH oEMHctivH of SUoPoting 076’s nHZ suSHUODtivH SUoSosition – DOO InGiD 67D Dt 25 SDisD in Dn innovDtivH ZDy. As Zith thH nHZ 6SHciDO 7DUiff VouchHU (67V) Rs. 25, 076 voicH custoPHUs cDn HnMoy DOO 67D cDOOs Dt 25 SDisD SHU PinutH. 7hus thH EUiHf givHn to DgHncy ASHx IntHgUDtHG Marketing, who executed the campaign was to bring alive thH concHSt of sSinning D coin in outGooU. OZing to this brief an interesting execution was carried out, wherein a PHchDnicDO sHt-uS ZDs cUHDtHG. In thH sHt-uS thUHH high power motors which were made to work in synchronization ZHUH usHG, to PovH thH thuPE DnG coin cut-out. AnG this ZDy D thuPE ZDs shoZn fOiSSing D 25 3DisD coin. The sync was created by a timer which was set in each PotoU DnG ZDs finH tunHG to EH DccuUDtH. 7hH thuPE DnG the coin were programmed to move during peak hours (8:00 DP to 11:00 DP DnG 6:00 SP to 9:00 SP) DnG DOso foU tZo houUs in thH DftHUnoon. 7hH NHy chDOOHngH was to move both thumb and coin simultaneously on an 800 squDUH fHHt DUHD of thH hoDUGing. 7hH thuPE itsHOf ZDs 8 fHHt DnG thH coin PoUH thDn 3.5 fHHt in GiDPHtHU. Synchronizing the motors to handle the thumb and coin DnG tiPing thH PovHPHnts ZDs HquDOOy chDOOHnging. 7hH machine was made from scratch and took over 100 man houUs to cUHDtH, finH tunH DnG HxHcutH. 7his innovDtion ZDs HxHcutHG in 0uPEDi. 7hH cDPSDign ZHnt OivH in thH fiUst hDOf of JunH DnG ZHnt on foU ovHU D Ponth.
7hH sHconG cDPSDign of 076 ZDs foU its 0EODzH GongOH. The campaign has been designed to attract the on-the-go generation in the city and also create an instant connect Zith thH tDUgHt DuGiHncH. 7hus thH OocDtions ZHUH DOso accordingly zeroed onto; places like Shopping Malls, CinHPD +DOOs, 3HtUoO 3uPSs DnG othHU SoSuODU hDngout zonHs DcUoss thH city ZHUH sHOHctHG. At thHsH SODcHs D ODUgH 20 fHHt 0%ODzH GongOH hDs EHHn cUHDtHG DnG
GHSOoyHG. 0DGH of sSHciDO PDterial the dongle illuminates in the GDUN. 7hHsH stUuctuUHs hDvH EHHn installed at popular hang-out zones DcUoss 3unH City thDt ZitnHss high footfDOO. 9 such innovDtions hDvH been erected so far and the number is soon expected to reach over 15 DcUoss 3unH. 7hH cDPSDign hDs EHHn HxHcutHG Ey ASHx IntHgUDtHG 0DUNHting. 7hH 20 fHHt DongOH looks great and eye catching during the day and even better during the night oncH thHy DUH iOOuPinDtHG. 7hH idea was to communicate that MTS gives you the freedom and control over your life and better access to infoUPDtion DUounG thH ZoUOG.
The third campaign announcing the launch of Android Smart phone
Ey 076 ZDs UHcHntOy HxHcutHG in LucNnoZ. 0A36 thH innovation agency executed a creative which had a ‘ginger EUHDG DnGUoiG Eot, hDnGing on D SDUDchutH’ outOinHG Ey L(D Oights. 7hH sPDUt ShonH ZDs DOso PDUNHG Zith L(D DnG thH coUH coPPunicDtion ZDs EDcNOit. FuUthHU on D OittOH PovHPHnt ZDs DGGHG ZhHUHin thH ‘ AnGUoiG icon’ ZDs shoZn sZinging fUoP OHft to Uight. In DOO thH cUHDtivH unfDiOingOy DttUDcts thH SDssHU-Ey. 0A36 hDs DOZDys been associated with low cost and effective outdoor innovations, and this time around they have accomplished the same for MTS