Chennai Delighted

odafone, one of the leading telecom service SUoviGHUs in InGiD, UHcHntOy GHciGHG to Go D PDssivH but cost effective Outdoor Advertising campaign in ChHnnDi to ODunch its nHZ schHPH “DHOight”. VoGDfonH, %DtHs AsiD DnG 0HtUo 0uOtiPHGiD 3vt. LtG, ChHnnDi, MointOy SODnnHG this cDPSDign to HnsuUH it reaches out to the right TG, and thus formulated a high intensity OOH plan which penetrated across the NHy tDUgHt DUHDs in DnG DUounG thH ChHnnDi city. A variety and wide array of Outdoor mediums owned by 0HtUo 0uOtiPHGiD 3vt. LtG gUouS, consisting of %DcNOit %us 6hHOtHUs, %us %DcN 3DnHOs, Foot OvHU %UiGgHs, 0R76 RDiOZDy ovHU EUiGgH, Count DoZn 6ignDO 7iPHUs, RDiOZDy 6tDtion EUDnGing, ZDOO EUDnGing Htc., ZHUH chosHn to HxHcutH this high iPSDct cDPSDign. It ZDs not Dn HDsy tDsN. 7hH chDOOHngH ZDs to PDNH suUH thDt thH HntiUH ChHnnDi city ZDs to concHntUDtHG uSon DnG PDNH suUH no ovHUODSSing occuUUHG. 7hH OocDtions and sites were revised, rescheduled, swapped till the final plan was put in place to the utmost satisfaction of thH cOiHnt. 7hH sitHs nHHGHG to EH cDUHfuOOy chosHn not only in terms of strategic locations but also in tHUPs of PDxiPuP iPSDctfuO visiEiOity. 7hH innovDtion in this campaign included Backlit cut outs in the Bus 6hHOtHUs (thH fiUst to EH HxHcutHG) DnG D hugH %DcNOit cutout designed as a mobile phone on the wall (the sHconG to EH HxHcutHG). 7hHsH innovDtions ZHUH conceptualized by Bates InGiD, ChHnnDi. 7his novHO execution was well received by a large number of SDssHUsEy Zho SDusHG to hDvH D gOiPSsH of it. AOso to add on, the cut-out that was strategically placed along the compound wall facing the most premium DUtHUiDO UoDG in ChHnnDi - 0ount RoDG, DttUDctHG number of motorists and other commuters travelling on this UoDG. 0HtUo 0uOtiPHGiD gUouS EHing thH Outdoor media partner for this campaign worked in GHtDiO foU sHcuUing thH UHquiUHG OHgDO SHUPissions from the respective government authorities to ensure the campaign went off as planned without any hinGUDncH. 7hH PDssivH DSSUHciDtion is D tHstDPHnt to the impact of the campaign