Cooking up excitement!

ASUoPinHnt syPEoO of CuUitiED, D city in %UDziO, is thH stDtuH of thH nDNHG PDn in thH 6quDUH. WHOO, on DHcHPEHU 19 CuUitiED ZoNH uS to sHH thH nDNHG PDn Gonning Dn DSUon DnG D chHf’s hDt, tUiggHUing D Oot of cuUiosity. WHOO, it ZDs DOO SDUt of thH SUoPo of D contHst conGuctHG Ey GooG GouUPHt , thH FooG (GitoUs of thH GDzHtD Go 3ovo nHZsSDSHU. AgHncy %HDts, CuUitiED, Brazil, was briefed to create some action to publicize thH nHZsSDSHU’s contHst ‘ChHf ChDOOHngH’. 7hH thHPH usHG ZDs ‘(vHUyonH hDs D OittOH siGH of ChHf’ to DttUDct participation from everyone, from the experts to the DPDtHuUs. With DSt usH of OocDtion DnG PHGiuP i.H. thH famous monument which is a brand in itself, helped the contest get maximum mileage not only outdoors but DOso on sociDO PHGiD such Ds FDcHEooN Zhich sDZ ovHU thousDnG ‘shDUHs’ on thH vHUy fiUst GDy!

Breaking clutter was taken to new levels in this instDncH ZhHUH DgHncy LoZH 6Zing CoPPunicDtions, 6ofiD, %uOgDUiD cUHDtHG D EiOOEoDUG foU %HcNs %HHU on Zhich thHy SODntHG OivH Poss. 7hH Poss gUHZ ovHU tiPH to display the message ‘Brewed with only national ingUHGiHnts DnG Dn oSHn PinG’ DOong Zith D ODUgH GisSODy of thH SUoGuct. 100 NiOogUDPs of OivH Poss ZHUH shDSHG into gUDShic HOHPHnts thDt syPEoOizHG %HcN’s EUDnG ingredients - young, free, open-minded, innovative and trend-setting, and were then installed consecutively on a 5x9m OOH, gradually forming a shape of a bottle and GHOivHUing thH PHssDgH. 7hH UHsuOt ZDs (uUoSH’s EiggHst Poss gUDffiti outGooU in GoZntoZn 6ofiD, HxHcutHG in D puzzle solving way where ingredients were added one Ey onH foU D SHUioG of 4 ZHHNs. AftHU fiOOing uS thH EottOH they revealed the message and a week later, the brand behind it, ensuring that the story built up and triggered the curiosity of passersby