Mile­stone Brand­com taps ru­ral mar­ket with new di­vi­sion

Outdoor Asia - - Front Page -

“Mile­stone be­lieves it is es­sen­tial to gain an un­der­stand­ing about the im­pact of th­ese ele­ments to suc­ceed in the In­dian ru­ral mar­kets. Our fu­ture growth strat­egy in­volves of­fer­ing this ser­vice to our ex­ist­ing &new client’s. There­fore we have ap­pointed es­tab­lished ex­perts in the field of Ru­ral Mar­ket­ing who are equipped with the skills of sur­viv­ing in th­ese mar­kets. Our vi­sion for Mile­stone Out­land is to chal­lenge the cur­rent sta­tus quo in Ru­ral Con­sumer Com­mu­ni­ca­tions. In the next one month, a Pan-In­dia op­er­a­tion is planned with a dis­tin­guished 50 mem­ber team to pen­e­trate through the In­dian Ru­ral land­scape and set new bench­marks for client’s brand,” says Nabendu Bhat­tacharyya – Founder & Man­ag­ing Di­rec­tor Mile­stone Brand­com.

Ajay Sun­daram will han­dle the wing as Coun­try Head & Vice Pres­i­dent, Mile­stone Out­land. He has over 14 years of ex­pe­ri­ence in the in­dus­try and moves to Mile­stone Brand­com from Leo Bur­nett. Says he, talk­ing about Mile­stone Out­land, “We at Mile­stone Out­land would like to bring in a new ap­proach to un­der­stand­ing the ru­ral con­sumer; who is very dif­fer­ent from his ur­ban coun­ter­part. We plan to reach out to the low in­come ru­ral con­sumers & give them an op­por­tu­nity to un­der­stand the var­i­ous choices in terms of brands & prod­ucts via con­tin­u­ous pen­e­tra­tion through dif­fer­ent modes of OOH ad­ver­tis­ing.”

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