Crazy feet on OOH

Outdoor Asia - - Indian Update -

In or­der to pro­mote their un­lim­ited in­ter­net ser­vice, Voda­fone uti­lized the OOH medium in­no­va­tively across Delhi. The cam­paign is an ex­ten­sion of the TV com­mer­cial which show­cases girls fol­low­ing the crazy feet steps in a gym. To make it more im­pact­ful, a 2D feel has been added to the hoard­ing. The creative dis­plays a 2D cut-out of a girl in a gym with a spring which gives it a mov­ing af­fect, when the wind blows. Also, the red area (Tetris ) is back­lit to high­light the com­mu­ni­ca­tion. The cam­paign has been ex­e­cuted ex­ten­sively in out­door me­dia cov­er­ing 21 sites across all parts of Delhi and the in­no­va­tions were seen at Saket and Kamla Na­gar, Delhi. The cam­paign be­gan dur­ing mid March and is still on. Bates Land­scapes has ex­e­cuted this cam­paign

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