Asheesh moves on from Bates

Outdoor Asia - - News -

Asheesh Tyagi, Coun­try Head -- OOH, Bates Asia, re­cently an­nounced that he has put in his pa­pers and is cur­rently serv­ing a no­tice pe­riod in the com­pany. $VVRFLDWHG ZLWK %DWHV $VLD IRU WKH ODVW fiYH yHDUV DQG eight months, Asheesh was re­port­ing to Praveen Vad­hera, CEO, Bates In­dia. Ac­cord­ing to him, this step will al­low him to fo­cus on bet­ter op­por­tu­ni­ties within the

OOH in­dus­try. Talk­ing ex­clu­sively to Out­door Asia, Asheesh shared, “My ob­jec­tive is to look be­yond con­ven­tional OOH and ex­plore more as­pects like ac­ti­va­tion, re­tail and dig­i­tal­iza­tion which are GH­fiQLWHOy WKH IXWXUH RI OOH medium. Also, that is how I will learn more about this medium. How­ever, I am not plan­ning to join the trend of com­ing up with a spe­cial­ist OOH agency. I don’t be­lieve in this. I don’t be­lieve that work­ing with one or WZR FOLHQWV PDNH DQ DJHQFy. $ IXOO-flHGJHG VSHFLDOLVW agency needs a vi­sion for 5-8 years ahead and I feel that I have to learn a lot for this.”

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