Global Ad­ver­tis­ers bags pre­mium sites

Outdoor Asia - - News -

lobal Ad­ver­tis­ers has ac­quired two pre­mium hoard­ing sites in Ban­dra, Mum­bai where the size of each of th­ese new hoard­ings is 120ft x40ft. Lo­cated at Ban­dra Recla­ma­tion, the hoard­ings help an advertiser pro­ject a larger than life im­age for their brands. Th­ese sites are brightly il­lu­mi­nated which grabs the at­ten­tion of a com­muter quickly. They are also sit­u­ated at a FHQWUDO WUDI­fiF MXQFWLRQ ZKHUH WKHy IDFH VORZ WUDI­fiF IURP north, south and west Mum­bai. And, most im­por­tantly this site will en­able ad­ver­tis­ers to bring out the best of the in­no­va­tions on large size dis­play. San­jeev Gupta, MD, Global Ad­ver­tis­ers says, “The hoard­ing is ex­tremely pow­er­ful in na­ture; thou­sands of com­muters are look­ing at the bill­board day and night. Sec­tors like Bank, Au­to­mo­bile, En­ter­tain­ment and Real-es­tate ZRXOG JHW KLJKHVW EHQH­fiW IURP WKHVH VLWHV. :H DW *OREDO al­ways strive hard to give the best so­lu­tion to our clients in most eco­nom­i­cal bud­get and this site is an ex­am­ple for the same.” Ban­dra is one of Mum­bai’s most high SUR­fiOH DUHDV, ZKLFK KDV 0XPEDL’V ELJJHVW EXVLQHVV KXE –Ban­dra Kurla Com­plex and top celebri­ties re­sid­ing in the area hrissur, Ker­ala based OOH com­pany Zero De­gree has bagged the rights for out of home properties at the pre­mium and hap­pen­ing Vyt­tila Mo­bil­ity Hub in Kochi. The Vyt­tila Mo­bil­ity Hub So­ci­ety was formed un­der the chair­man­ship of the Hon’ble Chief Min­is­ter of Ker­ala as In­dia’s first Mo­bil­ity Hub hav­ing in­te­gra­tion of var­i­ous modes of Trans­port viz., land, wa­ter and air. Zero De­gree has bagged the rights from the Mo­bil­ity Hub So­ci­ety for a pe­riod of three years. The OOH properties in the bus sta­tion area that cover an area of roughly 500 acres mostly in­clude small for­mat OOH properties con­sist­ing of 50 num­ber of 3x5 dou­ble sided back­lit pole kiosks, 14 num­ber of back­lit lamp­posts and 500 hand rails. Lo­cated near the NH 47 that con­nects to im­por­tant cities in the state in­clud­ing the state cap­i­tal and other im­por­tant cities out­side the state like Coim­bat­ore in Tamil­nadu, the Hub is a strate­gic lo­ca­tion for brand­ing. Phase I of the Mo­bil­ity Hub in­cludes a bus ter­mi­nal with park­ing bays for buses that are not only part of the state owned trans­port cor­po­ra­tion KSRTRC but also pri­vate buses. Says Dany Antony, MD, Zero De­gree, “The Vyt­tila Hub is a very im­por­tant Hub in Ker­ala. Most peo­ple in­side the city also have to pass by it now be­cause of the Metro work. Thus it of­fers very good brand­ing po­ten­tial. THE OOH properties here are mainly small for­mat and we are pri­mar­ily fo­cus­ing on the pri­vate bus net­works’ ter­mi­nals at the Hub.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.