Adi­das em­pow­ers run­ners with tech en­abled en­ergy boost

Outdoor Asia - - Campaign - Re­ported by Bhawana Anand

Ubiq­ui­tous sports­wear brand Adi­das used an in­no­va­tive ap­proach to reach out to run­ners at the In­ter­na­tional San­tLagR MaUatKRn wLtK Lts nHw sKRH cROOHc­tLRn- HnHUgy BRRst™. LULs WRUOGwLGH GHvHORSHG tKH 22H caPSaLgn tKat tapped the tar­get au­di­ence with an emo­tional mes­sage but with a tech­no­log­i­cal twist. Read on for more de­tails…

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