Rupa: OOH the com­fort!

Outdoor Asia - - Brand Talk - Nabamita Chat­ter­jee

OOH strate­gies are now rec­og­nized as one of the most eco­nom­i­cal, unique, and ef­fec­tive ways to achieve “cut­tKURugK” Ln tKH suSHUsat­uUatHG aGvHUtLsLn­g Hn­vLURnPHnt, says ..B. AgaUwaO, Man­agLng DLUHc­tRU RI 5uSa & CRPSany Ltd. In­deed, for well known in­ner­wear brand Rupa, OOH ob­vi­ously plays an im­por­tant role in break­ing clut­ter and carv­ing a niche po­si­tion. Read on to know more about the brand’s ap­proach to out­door ad­ver­tis­ing.

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