Cheil World­wide to fo­cus on ‘ideas that move’

Outdoor Asia - - Front Page -

Cheil World­wide Inc. an­nounced a new vi­sion to mark the com­pany’s 40th an­niver­sary of its es­tab­lish­ment. As part of the oc­ca­sion, the com­pany also un­veiled a new cor­po­rate iden­tity re­flect­ing the vi­sion. Dai-ki Lim, Pres­i­dent & CEO, Cheil World­wide, an­nounced the new vi­sion in his speech to mark the 40th an­niver­sary. “Start­ing to­day". he said. "The key word that iden­ti­fies Cheil World­wide is ‘ move’, which is about chang­ing the level of the com­pany. We will change the level of our busi­ness, from an ad­ver­tis­ing-level to a so­lu­tion-level, as well as our ap­proach to work, from a work-level to an emo­tion-level.” The com­pany’s slo­gan, ‘Ideas that move'. re­flects the new vi­sion. Set­ting to out an am­bi­tion to be­come a global top class com­pany. Cheil high­lights five core com­pe­ten­cies; cre­ativ­ity, dig­i­tal ex­per­tise, brand ex­pe­ri­ence, an­a­lyt­ics and in­te­gra­tion which be trans­mit­ted to the world through its global net­works. The new vi­sion has al­ready achieved some suc­cess. On the vis­ual front, the new cor­po­rate iden­tity rep­re­sents the com­pany’s com­mit­ment to po­si­tion it­self as a top global player based on its cre­ativ­ity

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