Vodafone goes 3D for 3G internet campaign
Mobile telecommunications leader Vodafone India, has gone innovative in a bid to make mobile internet more interesting and less intimidating for its customers. The brand has introduced their ‘One Time Trial Packs’ for 2G and 3G at unbelievable price points. The unique aspect of Vodafone’s latest data packs, available at Rs 25, is that it comes with a never before 500MB data allowance. This offer was promoted during the IPL, and in order to make the campaign even more impactful, an innovation was created on the Gaurav tower Flyover in Jaipur, which is one of the most prominent locations and hence caters to a huge audience as well. The campaign was an extension of the TV commercial which shows Zoozoos at work and carrying various benefits which one may get with the internet trial pack for Rs.25. As part of the campaign, the number 25 appears three dimensional during the day and rest of the applications are promoted in a two dimensional way, making the communication appealing. At night, the number 25 is LED lit while the other applications are communicated in an equally effective manner through the blink effect. This is a month long campaign created by Bates, and will be seen in the top 10 towns of Uttar Pradesh East, primarily including Lucknow, Kanpur, Gorakhpur, Varanasi, Gorakhpur, Azamgarh, Raibarielly, Shajhanpur, Jhansi and Allahabad, besides Jaipur and other parts of Rajasthan. The sites were chosen to cater to key arterial routes in order to get maximum reach. With the introduction of this innovation, the campaign has been able to get the attention of its target audience and has also made its way through the clutter
Another innovation by Vodafone in Odisha where real life 3D zoozoo along with giant cut out of 25 has been created on 12ft x8ft revolving hexagonal billboard to draw the attention of the focused TG for their internet “Trail Pack”.