‘Need uniform laws to solve credit issues’
OOH Clutter – The solution
Municipal authority needs to take the action. They should identify illegal media and legalize it. And they should legalize only that media which is tendered, situated at proper location and aesthetically organized and which can add value to the city and industry.
Regulation of the industry
I guess to make it regulated we should take down the policies, rules and regulations like it happened in Delhi. There should be a set of guidelines which should be applicable to all to achieve cohesiveness in the industry.
It will gear up in future. It is good for the industry, if we have the new technologies coming in the industry.
Credit issues – The solution
I think the step need to be taken from IOAA. They should come up with uniform laws which can solve this problem.
Measuring the medium
I think if we try, then we can attain measurement, but it still needs lot of efforts from the industry. But unfortunately people are not bothered about measurement. They have to see the advantages and fruitfulness of the measurement tool.