Outdoor Asia

Global Advertiser­s bags bus shelter rights

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Global Advertiser­s has added strategica­lly positioned bus shelters at Marine Drive, Dadar, Andheri and Borivali in Mumbai into its portfolio. These new properties offer uncluttere­d view and high visibility, are well illuminate­d and also have great footfalls throughout the day and night. “A bus shelter gets a brand, mass aud ience exposure. Bus advertisin­g is a powerful and costeffect­ive form of media that offers a great way to reach RUW WR WKH UUEDQ DUGLHQFH. ,W VHUYHV WKH VSHFLfiF QHHG RI a client,” said, Sanjeev Gupta, MD, Global Advertiser­s. According to Gupta, these bus shelters where thousands of commuters travel on a daily basis, help in generating a point of view for a brand and in increasing the recall value, besides reiteratin­g the brand message. They also offer possibilit­ies for large scale innovation­s such as 3D cut-outs and digital displays and help reach the target customers in commercial as well as residentia­l areas, besides markets and college premises This event offered an opportunit­y for children and their parents to interact with ZeeQ through an array of fun and educationa­l activities such as Jenga, Lego, Rubix cube, Rummikub, Mini Golf, Buzzer circuit game and puzzles. Keeping in line with ZeeQ’s focus on learning the fun way; these games are helpful in strengthen­ing a child’s reasoning and analytical skills. The ZeeQ kiosk inside the airport further provided guidance for parents and children on learning skills. Subhadarsh­i Tripathy, Business Head, ZeeQ said, “ZeeQ is India’s fiUVW HGUWDLQPHQ­W FKDQQHO IRU NLGV ODUQFKHG ZLWK DQ intention to make learning enjoyable. Through direct engagement with parents and children at the airport, we intend to create an experience for our audience about the ‘learning the fun way’ programmin­g that our channel shows.”

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