Global Ad­ver­tis­ers bags bus shel­ter rights

Outdoor Asia - - News -

Global Ad­ver­tis­ers has added strate­gi­cally po­si­tioned bus shel­ters at Marine Drive, Dadar, And­heri and Bori­vali in Mum­bai into its port­fo­lio. Th­ese new properties of­fer un­clut­tered view and high vis­i­bil­ity, are well il­lu­mi­nated and also have great foot­falls through­out the day and night. “A bus shel­ter gets a brand, mass aud ience ex­po­sure. Bus ad­ver­tis­ing is a pow­er­ful and cost­ef­fec­tive form of me­dia that of­fers a great way to reach RUW WR WKH UUEDQ DUGLHQFH. ,W VHUYHV WKH VSHFL­fiF QHHG RI a client,” said, San­jeev Gupta, MD, Global Ad­ver­tis­ers. Ac­cord­ing to Gupta, th­ese bus shel­ters where thou­sands of com­muters travel on a daily ba­sis, help in gen­er­at­ing a point of view for a brand and in in­creas­ing the re­call value, be­sides re­it­er­at­ing the brand mes­sage. They also of­fer pos­si­bil­i­ties for large scale in­no­va­tions such as 3D cut-outs and dig­i­tal dis­plays and help reach the tar­get cus­tomers in com­mer­cial as well as res­i­den­tial ar­eas, be­sides mar­kets and col­lege premises This event of­fered an op­por­tu­nity for chil­dren and their par­ents to in­ter­act with ZeeQ through an ar­ray of fun and ed­u­ca­tional ac­tiv­i­ties such as Jenga, Lego, Ru­bix cube, Rum­mikub, Mini Golf, Buzzer cir­cuit game and puzzles. Keep­ing in line with ZeeQ’s fo­cus on learn­ing the fun way; th­ese games are help­ful in strength­en­ing a child’s rea­son­ing and an­a­lyt­i­cal skills. The ZeeQ kiosk in­side the air­port fur­ther pro­vided guid­ance for par­ents and chil­dren on learn­ing skills. Sub­hadarshi Tri­pa­thy, Busi­ness Head, ZeeQ said, “ZeeQ is In­dia’s fiUVW HGUWDLQPHQ­W FKDQQHO IRU NLGV ODUQFKHG ZLWK DQ in­ten­tion to make learn­ing en­joy­able. Through di­rect en­gage­ment with par­ents and chil­dren at the air­port, we in­tend to cre­ate an ex­pe­ri­ence for our au­di­ence about the ‘learn­ing the fun way’ pro­gram­ming that our chan­nel shows.”

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